5 guidelines for packaging solutions in the e-commerce industry


Good packaging is not just packaging that looks good, but also packaging that ensures the durability and safety of the goods. The e-commerce industry has undergone a phenomenal change since its inception in 1991 and packaging, as one of the key marketing elements, has evolved with the times. Customers want a pleasant unpacking experience and for this, businesses need to invest in the right kind of packaging so that the contents of the box remain intact and for this, the following guidelines should be kept in mind:

Customised packaging: Imagine a bottle of conditioner and shampoo arrived on your doorstep in a box originally intended to deliver burgers. What would you think of the online retailer and the company's business practices? Needless to say, you will be disappointed and will refrain from placing further orders. It is therefore essential that the packaging is well suited so that the customer is not disappointed when they pack the goods. You must choose the packaging carefully so that it fits perfectly with each product you ship.

Find flexible packaging solutions:  Customers are aware and want to minimise waste. As a company, you need to understand this sentiment. It is therefore advisable to opt for flexible packaging solutions, such as packing liquids in bags instead of plastic bottles or using a courier bag instead of a cardboard box, whenever possible, in order to reduce the space used and the weight of the package.

Pick the tape wisely: If you think that the tape on the package is just meant to seal the box, then you are wrong. It can be used as an effective branding tool. You can add the company logo and colour to the tape so that it performs the triple function of sealing, marking and reinforcing.

Opt for environment-friendly void fillers: Use mushroom roots, bamboo and wheat straw to fill the gaps, which not only reduces packaging costs, but also lets customers know that you care about the planet in everything you do.

Showcase the brand: Your first point of contact with your customer is when the box arrives on the doorstep. Anything that is dull and shabby will not leave a good impression. So showcase your brand in the best way possible to keep purchases coming back.

Visit www.corrugatedcase.com to look for customised packaging solutions for the products you deal in.


Location: Chesterfield, UK

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