5 guidelines for packaging solutions in the e-commerce industry
Good packaging is not just packaging that looks good, but also packaging that ensures the durability and safety of the goods. The e-commerce industry has undergone a phenomenal change since its inception in 1991 and packaging, as one of the key marketing elements, has evolved with the times. Customers want a pleasant unpacking experience and for this, businesses need to invest in the right kind of packaging so that the contents of the box remain intact and for this, the following guidelines should be kept in mind: Customised packaging: Imagine a bottle of conditioner and shampoo arrived on your doorstep in a box originally intended to deliver burgers. What would you think of the online retailer and the company's business practices? Needless to say, you will be disappointed and will refrain from placing further orders. It is therefore essential that the packaging is well suited so that the customer is not disappointed when they pack the goods. You must choose the packaging carefull