Package It Right: A Guide to Ecommerce Packaging
The rise of ecommerce has changed the shape of business in todays’ world. Packaging for ecommerce has also evolved considerably. Adapting to new ways in which people shop. It is important to note that online purchasing is considerably different from the traditional retail purchasing experience. Ecommerce purchases lack the facility of the sensory experience found within retail stores. So, ecommerce platforms have to leverage packaging as a tool for improving the experience for customers. The following article dives into best practices for ecommerce packaging to get the maximum benefit from it. Importance of Ecommerce Packaging Before we look at the best practices for ecommerce packaging, it’s important to understand its importance. Ecommerce packaging is essential for protecting a product throughout its journey from manufacturer to customer. The average return rate is almost 30%, indicating the vital role of ecommerce packaging in protecting products and reducing this return rate