Posts

Package It Right: A Guide to Ecommerce Packaging

The rise of ecommerce has changed the shape of business in todays’ world. Packaging for ecommerce has also evolved considerably. Adapting to new ways in which people shop. It is important to note that online purchasing is considerably different from the traditional retail purchasing experience. Ecommerce purchases lack the facility of the sensory experience found within retail stores. So, ecommerce platforms have to leverage packaging as a tool for improving the experience for customers. The following article dives into best practices for ecommerce packaging to get the maximum benefit from it. Importance of Ecommerce Packaging Before we look at the best practices for ecommerce packaging, it’s important to understand its importance. Ecommerce packaging is essential for protecting a product throughout its journey from manufacturer to customer. The average return rate is almost 30%, indicating the vital role of ecommerce packaging in protecting products and reducing this return rate...

Top Reasons to Choose Corrugated Shipping Boxes

Image
Corrugated shipping boxes are an indispensable part of the packaging industry. One of the 5Ps of marketing is packaging, and how nicely and neatly the packaging is done can have an everlasting impression on the mind of the customer because this is the point of contact between the customer and the seller. No business house can afford to lose its clients just because the shipment was not properly packed and for that, choosing corrugated shipping boxes is important because of the following reasons: 1.       Light-weight : Transportation of corrugated boxes is never a challenge because these are light in weight and thus you will not require any mechanical equipment and tools to carry the boxes. 2.       Sturdy and strong: The durability of the corrugated boxes makes these an excellent packaging box option. The fine cushion ability and structural rigidity of the corrugated box provide it the durability which the seller looks for so tha...

3 Strong Reasons to Purchase Quality Shipping Boxes

The first impression is the last and this statement holds true not only in your appearance but also on how you present things. Imagine that you have been invited for a birthday party and you are very neatly dressed but the gift that you take along is wrapped haphazardly in a paper which is shabby and messy. What sort of impression will this incident leave in the mind of the host? Needless to say, your friend will not carry a positive image and might be reluctant to invite you to any more parties. This is a very small scenario. Today when customers have gone online for any small or big purchase, the packaging industry has gained momentum like never before. Wrapping the order nicely and presenting it intact to the customer is the courtesy expected by the consumers and the business owners today understand the importance of shipping boxes. What is a shipping box? A shipping box is a packaging box made of corrugated fibreboard which has flaps at the bottom and the lid, which are locked with...

Corrugated Cardboard Boxes - Cost-Effective As Well As Eco-Friendly

From small independent retailers to big companies like Amazon, packaging has become an integral part of every businesses shipping and distribution processes. With a plethora of shopping apps available on phones, customers have become reluctant to step out because when things can happen at the click of the finger, why walk the extra mile? In such a case, the role of packaging has become important and thus corrugated cardboard boxes are widely used. What are corrugated cardboard boxes? A corrugated cardboard box is made of corrugated paperboard which has rows of air columns to make the paper strong and the air rows act as a cushion to protect the shipment inside the box. The construction of the corrugated cardboard box is such that it can handle varied weights and protect against the moisture in the air. Why are corrugated boxes used? From the pizza box to the box in which you get your electronics, corrugated boxes are widely used because of the following reasons: Customisation: Corrugat...

Choose Corrugated Packaging to Protect Your Product

Image
Corrugated packaging is the material of choice when it comes to shipping and is used in over 90% of all boxes and packaging containers produced. Corrugated packaging material is easy to spot and typically consists of one rippled sheet sandwiched between two flat sheets. Next time you have a product shipped to your home or business, check out the walls of the box it is delivered in. Are they thicker than a single, paper-thin sheet of cardboard? Do the walls have a slightly padded feeling to them? If so, chances are the walls of the box are made with corrugated cardboard. Corrugated materials, first patented for packaging and shipping purposes in 1871, have enjoyed widespread use since that time. Although commonly used to create boxes for shipping and distribution, these materials can also be used for other purposes, such as display units, pallets and storage bins. What are the advantages of using corrugated packaging? Corrugated packaging is a cost-effective, strong, yet lightweig...