Package It Right: A Guide to Ecommerce Packaging

The rise of ecommerce has changed the shape of business in todays’ world. Packaging for ecommerce has also evolved considerably. Adapting to new ways in which people shop. It is important to note that online purchasing is considerably different from the traditional retail purchasing experience.

Ecommerce purchases lack the facility of the sensory experience found within retail stores. So, ecommerce platforms have to leverage packaging as a tool for improving the experience for customers. The following article dives into best practices for ecommerce packaging to get the maximum benefit from it.

Importance of Ecommerce Packaging

Before we look at the best practices for ecommerce packaging, it’s important to understand its importance. Ecommerce packaging is essential for protecting a product throughout its journey from manufacturer to customer. The average return rate is almost 30%, indicating the vital role of ecommerce packaging in protecting products and reducing this return rate. Appropriately designed ecommerce packaging solutions can help in solving various issues such as,

• Improving brand recognition
• Reducing return rates by limiting shipping damages
• Improving customer satisfaction
• Reduction of shipping costs with smaller and lighter packaging

Best Practices to Improve Ecommerce Packaging

So, how can you achieve optimal ecommerce packaging design for maximum benefits? Here are a few measures for managing your ecommerce packaging needs.

Fit the Packaging to the Product

The utility packaging and internal brand packaging for ecommerce merchandise should fit the product well. Aim to reduce the weight without altering the product’s structural integrity. For example, you don’t need hanging tabs for ecommerce packages as you would in a retail store. This reduction of size can also save you money on charges of materials and shipping.

Opt for Flexible Packaging

Flexible packaging is a favoured choice for ecommerce packaging in comparison to boxes or rigid plastic containers. For example, liquids can be packed in pouches rather than in heavy plastic bottles. Flexible packaging avoids excessive waste, thereby being more convenient for both yourself and your customers. The rising consumer interest in sustainable packaging options is another reason to adopt flexible packaging that minimizes weight, size, and waste.

Eco-Friendly Void Fillers

Environment-friendly void fillers are a fantastic option for improving the appeal of ecommerce packaging. But conventional void fillers such as Styrofoam peanuts create ecological problems. So, large companies such as Amazon and Dell have turned towards wheat, straw, and bamboo materials instead.

If you’re looking for tailored ecommerce packaging solutions, corrugatedcase.com offers bespoke solutions to suit both your product and your market.